More than 29 million people purchased jewelry online (daily!) in 2016. With such a large demand, it only follows that there should be a large supply, and with so many choices available, it can be a little intimidating when you set out to buy a piece for yourself. Here are a few tips to make the process a bit easier.

Know what you’re looking for.

With such a variety of shops and sellers available, the options can quickly become overwhelming: What kind of piece do you want? Ring, bracelet, necklace? Gold or silver? What kind of embellishments should it have – diamonds, gemstones, beads? You don’t have to know exactly what it is you want since it can be fun to browse around, too. But it is helpful to have a general idea of what you want the piece to look like. For example, if you’re looking for a ring for yourself, a possible goal to set out with is a piece in gold with a small gem to wear to a cocktail party. Or, if shopping for a loved one, have an idea of what their tastes are so that you know how to limit your search.

Know the store policies.

One tricky aspect of any transaction online is how a seller handles returns, exchanges, and refunds. Before you make a purchase, check to see what the seller’s policies are so that you won’t be stuck with a piece you’re not happy with, or left with nothing after you’ve sent it back and received no refund.

Be careful of fake products.

The old adage is true – if a deal seems too good to be true, it probably is. If you’ve got your eye on a particular piece and it seems like a steal, it’s probably advisable to pass on it. You can’t get good quality from steeply low prices. Check reviews of the seller and pay attention to where the shop is based. It helps if the shop is a member of the Better Business Bureau.

Read product descriptions closely.

Looking at a picture isn’t always enough to know what you’re getting when purchasing a piece of jewelry online. It’s important to know how long chains are, what materials are used, overall dimensions of different components, etc. Again, you don’t want to have ordered a piece that you didn’t really want.

Buying jewelry online can be great, with the convenience it provides, as well as the variety. Just be mindful while you shop to avoid a bad experience.