At Privosa Fine Jewelry, we have always prided ourselves on crafting timeless elegance with integrity, transparency, and value at our core. As a family-owned, minority-led business, we understand how global shifts can feel personal—especially when they affect the things we cherish most, like the moments marked by a perfect piece of jewelry.
In recent months, the jewelry industry has faced a wave of change due to newly imposed tariffs on imported materials and goods. These tariffs—aimed at imports from China, Europe, and other major global trade partners—have created significant cost increases across the board, from raw gemstones to finished designs. Major luxury brands are raising prices, shifting supply chains, and reassessing their operations in the wake of these developments.
But at Privosa, our focus remains steadfast: you, our client.
Despite these challenges, we are committed to continuing our promise of offering fair, honest pricing. While many in our industry are raising retail prices to absorb these new costs, we’re doing everything we can to not pass the burden onto you. We’re strengthening our relationships with trusted suppliers, exploring alternative sourcing opportunities, and refining our operations—so that you can continue to experience the luxury you love without compromise.
We also want to be transparent: the reality of a global economy means that external factors can influence the jewelry market. But unlike larger conglomerates, we choose flexibility over markups, integrity over inflation. It’s part of what makes us different—and why so many of you trust us to celebrate life’s most meaningful moments.
This is the Privosa Promise: no matter what the global climate looks like, we will always work to ensure that luxury remains accessible, personal, and true to our values.
With gratitude,
The Privosa Fine Jewelry Family